We developed the Core Task Project in Washoe County, Nevada (Reno). The effort was teacher-driven and involved teachers finding great professional learning experiences (more often than not on Youtube) and sharing them with each other. In turn, we would find or create curricular resources matched to the learning and take everything through the Plan-Do-Study-Act cycle—something akin to Japanese Lesson Study. Instead of others going to conferences and telling teachers what to do, we flipped the script. We found the conference keynotes (academics like P. David Pearson, Timothy Shanahan, Dan Willingham) and brought them to us through video. It was teachers who coconstructed meaning from these videos and were able to match theory to practice. And, because all the video was online, our effective cost was nothing.